HERITAGE & TOURISM
The Heritage and Tourism Group works with a range of tourism partners to develop and enhance the visitor facilities of the region and to promote specific products in order to stimulate tourism growth in counties Clare, Limerick, North Tipperary and South Offaly. The company’s work is complementary to that of Failte Ireland and Tourism Ireland which are responsible for actively marketing and promoting Ireland as a whole to overseas visitors.
Shannon Development’s primary role is to initiate and support tourism development as a key element in the achievement of overall economic growth throughout the Shannon region.
To accomplish these objectives, the Company has established a number of units focusing on key support activities. For more detailed information relating to these specific activities please follow these hyperlinks:
- Visitor Information (about the Shannon Region of Ireland)
Having a comprehensive range of quality tourism projects is an essential pre-requisite of the Tourism Development Strategy for the region. The Shannon Development team works proactively, and in partnership with the industry, to secure and stimulate tourism investment in the region in order to ensure it has a strong tourism product base of accommodation, visitor facilities, entertainments, activities and amenities.
- Shannon Heritage
Shannon Heritage Ltd, which is a Shannon Development Company, was one of the first companies in Ireland to develop and run heritage attractions and evening entertainment. It was devised as a magnet to keep visitors in the region for longer. It was established by Shannon Development in 1986 and over the years has been market leader in the tourism industry. The tourism product portfolio has developed from one product in 1963, which was the Medieval Banquet at Bunratty Castle, to a total of eight day visitor experiences and four evening entertainments. All of the expertise gained over the years is brought to bear to ensure that all visitors have a fun, value-for-money experience.
- Tourism Marketing
Shannon Development’s Tourism Product Promotion unit works with the region’s trade to attract holiday-makers to the Shannon Region all year round. This unit supports and co-ordinates a drive to develop tourism programmes and holiday packages. Shannon Development works closely with, and in support of, tour operators, group producers, incentive houses, travel media and other key influences. Shannon Development operates a network of 12 Tourist Offices throughout the region. They aim to ensure that visitors to the Shannon Region are furnished with information and a range of services that help them to enjoy the region and to enhance their experience of Ireland.